Vape DinnerLady

In this role I looked after the full social and digital output, focusing on consistent growth, stronger visibility and a more recognisable brand identity.

I nurtured Facebook, Instagram, Twitter and LinkedIn with a steady mix of content that delivered 29.3 percent organic growth in a single month. I also supported major product launches by running multi platform livestream events across Facebook Live, Instagram and YouTube, reaching a combined audience of 116,000 and helping secure global retail sales.

Day to day, I designed fresh and engaging visuals in Photoshop, created playful transitions and Reels that passed 20k views, and built out a posting schedule of 10 plus posts per week through Hootsuite and Meta Suite. This helped expand Instagram by 3,000 followers in three months and kept all inbound comms aligned and organised.

I tracked performance through daily, weekly and monthly reporting, analysed competitors, and worked closely with influencers to develop partnerships that doubled ROI in Italy within two weeks. I also managed giveaways, coordinated internal and international events, briefed creative teams and supported wider marketing objectives to help the business grow.

Alongside the creative work, I managed workloads and schedules for other team members to keep everything running smoothly.