IVG

As the Digital Marketing Manager at IVG, I looked after the full digital presence of one of the UK’s leading vape brands. My role was all about keeping the brand consistent, creative and connected to our audience across multiple channels.

I managed day to day content creation, social media strategy, community engagement and website campaigns to make sure our product launches, flavour ranges and brand campaigns always looked current and cohesive. I also helped deliver larger brand moments, including our national cinema advert and our sports sponsorship with professional darts player The Asp. Both projects gave us huge visibility and helped position IVG as a bold, mainstream brand rather than just another vape company.

Across all of this, the focus stayed the same: build brand awareness, strengthen loyalty and keep our digital presence sharp, reliable and up to date.