ESG - Cybersecurity

Over the past quarter, I have supported ESG by transforming its marketing output into a consistent, high-impact LinkedIn and content strategy aligned with NHS and financial-sector priorities. I developed a full content framework built around ESG’s core services including cyber security, supplier assurance, penetration testing, and digital transformation. This included producing weekly insights reports, creating topical post ideas, writing authoritative captions, and designing supporting visuals optimised for LinkedIn’s algorithm.

I also introduced a strong hook-first approach to improve engagement, alongside a simplified messaging structure tailored to senior NHS and finance decision-makers. To elevate brand authority, I produced thought-leadership content, regulatory explainers, and evergreen posts tied to Cyber Essentials, DSPT, and CREST testing. Additionally, I crafted design direction for infographics, campaign visuals, and service-based posts to ensure ESG’s brand stays clear, professional, and compliance-friendly.

As a result, ESG now has a consistent, strategic content pipeline that boosts visibility, builds trust, and positions the company as a leading cyber and digital transformation partner for the NHS and public sector.